Table of Contents
What is consistency in product mix?
Consistency. Product mix consistency refers to how closely products are linked to each other. Less the variation among products, more the consistency. For example, a company dealing in just dairy products has more consistency than a company dealing in all types of electronics.
What is the width of a product mix?
The width, or breadth, of a company’s product mix pertains to the number of product lines the company sells. For example, if you own EZ Tool Company and have two product lines – hammers and wrenches – your product mix width is two.
What is meant by Width Length Depth and consistency of product mix?
Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within the product lines. Consistency refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way.
What is mix consistency?
the degree of closeness or relatedness between product lines in the product mix.
What is service mix?
The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.
What is a product width?
Product Width: refers to number of separate product lines offered by a company. For example, the product width of Toyota may be 3, one each for product lines of sedans, pick-ups and SUVs. Product Depth: refers to the number of sub-categories within a product line.
What is the product of length and width?
Answer: Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company. grendeldekt and 8 more users found this answer helpful.
What is product depth and width?
Product Depth: refers to the number of sub-categories within a product line. Product width: This refers to the number of product lines within the product mix. Product depth: This refers to the subclasses that can be obtained within products in an individual product line or classes within the product length.
What is service mix and product mix?
Service- Product mix can be described as a business which involves both tangible goods and intangible services where the quality of the service can be considered more important than the physical product. For example- lodging or training. Today, every product comprises of a service-good mix to some extent.
What is service mix strategies?
What is Service Mix (7Ps)? Service marketing mix or 7Ps strategy evaluates a company based on parameters like people, process, physical evidence along with product, price, place, promotion. Service marketing mix or 7Ps help understand company strategies which are in the service industry.
What is Place mix in marketing?
Place in marketing mix refers to the geographical location in which the company sells its products and provides its services. It is said that location is one of the most important parts of marketing strategy. Where you sell your products is important because the location must have your target customers.
How product mix consistency helps manufacturers in doing business?
Consistency of product mix is advantageous for positioning the company in a specific market or as a niche producer or distributor. This consistency,many a times, ensures that the company’s name becomes synonymous with the product.
What does width and length of product mix mean?
A company’s width of the product mix consists of different product lines carried by the company. The width of the product mix measures the number of product lines in the company. The length refers to the total number of items in its product mix.
What does consistency mean in a product mix?
Finally, the consistency of a product mix completes our four product mix decisions. Consistency refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way.
What are the four dimensions of product mix?
Four important dimensions of a product mix can be identified. These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width.
What does depth, width and consistency mean?
Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines. 4.